The Big Takeover has bought Goodreads.

Why do people think blogs are dead (or dying)? As more and more sites are bought by the same big companies (Google, Facebook, Amazon, etc.), it’s easy to imagine that many people will want to go back to a format in which they can create their own networks, without targeted ads or annoying algorithms, that won’t be feeding quite so directly into those big companies marketing data operations. Isn’t it?